Is 2025 the Year of ‘Grandmacore’? Young People Rediscover ‘Grandma’ Hobbies
In a surprising cultural shift, young people in 2025 are embracing what is being called “grandmacore” — a lifestyle and aesthetic inspired by the cozy, crafty, and nostalgic hobbies often associated with grandmothers. From knitting and baking to gardening and afternoon tea, this trend sees the younger generation leaning into vintage activities that evoke warmth, comfort, and simplicity, moving away from the fast-paced digital world.
Grandmacore has gained popularity in recent years, with younger generations gravitating toward a slower, more intentional way of living. Inspired by the activities their grandmothers once practiced, many millennials and Gen Z are rediscovering hobbies that emphasize creativity, mindfulness, and relaxation. This movement, which embraces everything from crochet blankets to classic recipes, is more than just an aesthetic — it’s a lifestyle.
“I think it’s a reaction to how fast everything is moving now,” says 24-year-old Emma Collins, an avid crocheter. “There’s something so peaceful about sitting down to crochet or bake. It’s a way to slow down and appreciate the simple things.”
Much like other cultural movements, the rise of grandmacore has been fueled by social media platforms such as Instagram and TikTok. Creators showcasing their vintage-inspired crafts, recipes, and home décor have gained large followings, leading to the popularity of hashtags like #Grandmacore and #GrannyChic. These platforms allow young people to share their love for things like embroidery, quilting, knitting, and baking, while fostering a sense of community and nostalgia.
“People are really taking pride in creating things by hand, whether it’s making homemade jam or a hand-knit sweater,” says 28-year-old Sarah Matthews, a lifestyle influencer known for her vintage-inspired aesthetic. “It’s all about embracing craftsmanship and the joy of making something yourself.”
At the core of grandmacore are cherished crafts and activities that encourage self-sufficiency and relaxation. Young people are picking up knitting, crocheting, and sewing—not just for their usefulness, but as a means of artistic expression. Baking has also made a comeback, with sourdough bread and elaborate cakes becoming popular projects for home bakers.
Grandmacore highlights a love for nature, with many embracing gardening as a way to connect with the earth and enjoy simple pleasures. From caring for houseplants to growing their own vegetables, young people are discovering joy in the cultivation process.
For some, it’s about forging meaningful connections with family. “I’ve learned to bake my grandmother’s recipes, and it’s been a way to honor her and keep her memory alive,” shares 26-year-old Lily Parks, who recently posted about making her grandmother’s famous apple pie on Instagram. “It’s a way of holding onto tradition while also feeling connected to something bigger.”
The charm of grandmacore also stems from its nostalgic comfort. In today’s fast-paced world, many are looking for a refuge in simpler, more grounded activities that evoke a slower, gentler time. Whether it’s enjoying afternoon tea, playing card games, or curling up with a good book, grandmacore is about reclaiming peace and joy in the little things.
“It’s all about comfort,” says fashion stylist and grandmacore enthusiast, Melanie Roberts. “You’ve got cozy cardigans, knitted slippers, and the warmth of a good cup of tea. It’s about creating a space that feels like home, no matter how chaotic life can get.”
Grandmacore is also part of a broader movement toward mindfulness and well-being. In a world filled with social media and digital distractions, many are searching for ways to slow down and engage in activities that allow them to be present and connected.
While grandmacore is certainly trending right now, many believe it has the potential to last. As the world grapples with uncertainty and the demands of modern life, younger generations are finding comfort in the cherished activities their grandmothers once enjoyed. Whether it’s crafting, baking, or simply savoring a peaceful afternoon, grandmacore serves as a reminder that often, the simplest pleasures are the most fulfilling.
By 2025, grandmacore will not only represent a style but also embody a lifestyle centered on creativity, mindfulness, and nostalgia. It’s evident that this trend is here to stay for the foreseeable future.
