Swiftie Super Bowl Stunt: Fan Flaunts Golden Jacket, Trolls Eagles with Philadelphia Billboard
Tucked deep into the heart of Super Bowl week’s Radio Row, one man stands out with his Swiftie Super Bowl stunt—Jake Duhaime, clad in an ostentatious gold-sequined jacket glittering with patches of every imaginable color, making him impossible to ignore among the sea of sports analysts and broadcasters.
“This all started last year before the Super Bowl,” Duhaime recalls, grinning as he adjusts the shimmering lapels of his custom-designed coat. “I thought, ‘Taylor is here. I’ve got to do something to trigger all the dads, Brads, and Chads.’”
A dedicated Swiftie and Boston-based marketing executive, Duhaime is no stranger to making bold statements at major sporting events. His golden jacket—designed by Mel the Clothing—shows complex Easter egg homages to Swift, carefully placed to pay tribute to the singer’s career and her relationship with the NFL. Scattered throughout his coat are literally thousands of glittering patches, many of them depicting Swift kissing her boyfriend, Kansas City Chiefs star tight end Travis Kelce, on the football field. Some patches have even Swift and Kelce sticking out their tongues, cheeky reminders of the Roman numerals for Super Bowl LIX, which looks like a variation of the word “licks.”
But the Swift-inspired shenanigans of Duhaime don’t stop with eye-catching fashion statements. He has taken his Swift-inspired hijinks to another level in this case, trolling Philadelphia Eagles fans in their own backyard. Duhaime purchased a billboard on Interstate 95 near Lincoln Financial Field in a partnership with Tasty Clean, a Dallas-based breath spray company. The cheeky message screams: “Hey Philly, Tayvoodoo is real. Alchemy becomes reality on 02.09.25.” Even his chest will feature the words “Tayvoodoo” as a fun jab at Philadelphia fans who can’t get over the Chiefs beating the Eagles for Super Bowl LVII.
The $3,000 billboard, strategically placed near the stadium, is another example of how Duhaime injects his love for Taylor Swift into his passion for sports. Although many fans have been embracing Swift’s presence in the NFL, considering her connection to Kelce, others have been vocal against it, especially those from other teams. But for Duhaime, it is all in good fun; he enjoys the controversy as an opportunity to combine pop culture and sports in a very entertaining manner.
Duhaime is an unapologetic Swiftie. He discovered his love for Swift nearly two decades ago, when he first heard her debut hit, “Teardrops on My Guitar.” A lifelong country music fan, he immediately recognized her talent, likening her to LeAnn Rimes. Since then, he has followed Swift’s career religiously, attending every one of her tours and ensuring he secures front-row seats whenever possible.
My first Taylor Swift concert was in 2009 during the ‘Fearless Tour,'” he recalls. “It was in Boston, and she was opening for Keith Urban. I knew then that she was something special.”
Duhaime has witnessed innumerable concert memories of Swift over the years, always hoping to catch a glimpse of this electrifying performance by his beloved artist. According to him, the adrenaline and excitement he felt while attending Swift’s shows is the same excitement he gets whenever his favorite football team competes in the Super Bowl.
If I could tell Taylor one thing, it would be ‘Thank you for getting me into live music,'” he says. “The excitement I feel watching her perform is the same feeling I get when I see my team in the Super Bowl. There’s nothing else like it.
As Super Bowl LIX draws near, Duhaime continues to embody the role of the ultimate Swiftie sports fan, weaving music, football, and fandom into a spectacle that cannot be ignored. Whether through his outrageous golden jacket, his well-placed billboard, or his unrelenting enthusiasm, he is living proof that Taylor Swift’s influence extends far beyond the music industry—and all the way to the heart of the NFL.
